You’ve got the power

Hey fellow business owners! Here and now I’m gonna talk about the power of brand voice and why it’s a game-changer for your success. Ready to level up? Let’s dive in! First things first, let’s acknowledge the kangaroo in the room (I’m in Australia now so that fits) – the market is noisy. It’s tough […]

How to fall in love with branding your business

Branding your business can be fun. I know, I know – the thought of it IS daunting but I’m here to make it a happy task. Honest ???? – you know I wouldn’t do it if it wasn’t fun.   1 Numero uno Get inspired. Soak in the branding all around you. What do you […]

Easy Content ideas for your business

I’ve got a recent conversation in a brilliant fb group to thank for this blog. Elsa asked‘What do you wish you could have someone show you how to do in your business?” Amy said“Content ideas for social media/email So – I’m gonna show you. Right here. Right now Let’s clarify – the aim of your […]

A quickie on blogs

????Writing blog posts have been paraded as an easy way to drive traffic and connect with your customers. ???????? ????And it’s true – blogging CAN do that. ✅ ⭐️⭐️⭐️⭐️⭐️BUT but but … it has to be top quality blogging. ⭐️⭐️⭐️⭐️⭐️ And guess what? Brilliant blogging ????for business takes time. ????Time to understand???? – your brand […]

Does your brand shine online?

What’s the personality of your brand? Think Apple ???? – inspirational, innovative Innocent ????- cheeky, fun Ikea ???? – functional, fun, creative ❤️Love ‘em or hate ‘em ???? We know exactly what we’re going to get when we deal with these brands. ????And that’s simply down to personality. ???? We’re drawn to brands because of […]

4 easy wins for your website content

Tick off these quick tasks NOW and your website will be as brilliant as your business Ok so some of you may have a bit more time than normal at the mo. to work on your business. All those wee tasks you keep meaning to do but never quite prioritise. Yes, you with me? Well, […]

Identify your USP in 4 fun steps

Do you know what your “USP” is? In fact, let’s rewind a step, do know what a USP is? Well, very simply it’s your Unique Selling Proposition/Point. It’s what makes your business different to every other business out there in the same market. For example, if you sell widgets just like Business Z in the same street […]

12 words never to use in copy

????Tip of the day???? Warning; opinion piece coming up. Having worked with words and created many pages of copy I do confess I have my favourites – words that is. However, I also believe there are some words you should avoid where possible. The fact that I avoid these words doesn’t mean I’ll never ever […]

How to start Branding your business

As a solopreneur, the idea of branding feels scary. Like way too big. Reserved for the Apples and Cocos Cola of this world. I hear you.  It’s how I used to feel too. And don’t get me wrong, I still get swallowed up in all the hype from time to time. But what I absolutely […]

4 Secret Copywriter Truths

Ok so the secret part about these truths is that you just haven’t asked us yet. So, I’ll tell you. Here are 4 fun facts you probably didn’t know about copywriters We don’t have a degree in Copywriting Yep, it’s true, we don’t and that’s because it doesn’t exist. Most copywriters have a degree in something […]