Here’s some of the clients I’ve worked with…

The Family Travel Company

Creating extraordinary experiences through a fusion of expertise, passion, local and global travel relationships.

What would I do without Jen! Jen is so much more than a copywriter; her creative flare and insanely fabulous ability to capture in written form what ‘goes off in my head’ is incredible! I have engaged with a couple of copywriters before but it isn’t until now that I have truly found someone who understands my tone of voice perfectly and how to articulate that in a unique way. Thanks Jen. Don’t get too busy - I need you!
Eleanor Chappell
Founder & CEO, The Family Travel Company

Lanie Sims Photography

Capturing contemporary portraits and branding photography for business owners.

I had a great experience working with Jen. I was a bit nervous about the idea of outsourcing my website copy as I was unsure how she could make it sound like me, but she totally nailed my brand voice and had a great understanding of my target audience. The whole process was simple and I realise I should of done it sooner!
Lanie Sims
Owner, Lanie Sims Photography

Notions Design

Imagineers and creators of business logos, identities and brands.

Very happy to recommend Jen for any writing projects. Jen has worked closely with Notions on a number of client marketing materials including Capability Statements and marketing brochures. Jen is a pleasure to work with and we will continue to work together. Thank you Jen!
Wayne Curtis
Owner & Designer, Notions Design
Vivacity Marketing Website
Vivacity Marketing is a client of Jen McGinlay

Vivacity Marketing

Dynamic marketing to elevate your business. Your ultimate marketing partner. 

I hired Jen recently to re-write the copy on my home page of my website and another couple of pages too. I felt that my original copy didn't capture my brand voice or personality. Jen absolutely NAILED my new copy! She was spot on to the brief and the copy is lovely and conversational and welcoming and friendly which is what I wanted it to be. I couldn't recommend Jen highly enough for all of your copywriting needs! Thanks Jen xx
Vanessa Geraghty Copywriting client of Jen McGinlay
Vanessa Geraghty
Owner & Marketing Strategist, Vivacity Marketing

Murdoch University

Global centre for learning, teaching, research and industry.

File Room

Digital strategy and content creation specialists.


A creative company that provides the very best creative and strategic thinking to make the most of every business opportunity.

Skin Rejuvenate

Combining the science of medicine with the art of aesthetics.

Boulevard Fine Jewellery

A fashion-conscious and on trend store offering quality and contemporary jewellery. Brand promise and core message as part of Vivacity Marketing’s strategy.

Fortuna Advisory Group

Delivering award-winning business solutions for outstanding growth.

Brainy Gecko

Transforming relationships and lives with strategic communication techniques. Brand promise and core message as part of Vivacity Marketing’s strategy.

Accurate Accounts

Specialising in transformational bookkeeping support for small business. Brand promise and core message as part of Vivacity Marketing’s strategy.



If you’d like to view more of my work, and the various clients that I have worked with click here.