Menu
The ‘oh but you can (and should) write your own copy’ program
Copywriting for your Business
12 weeks
If you’re in business, you need people to know about it, right?
That’s called Marketing.
And – almost every aspect of Marketing comes back to copywriting.
To get people to click on your Facebook Ad, open your email and follow the Call to Action on your website – it’s the carefully crafted words that matter.
But wait
Copywriting is different to the writing you did at school
That’s why you pop it in the too hard box.
The great unknown.
Copywriting is about connecting with people. Talking to them. Helping them. Entertaining them. Tapping into their everyday lives – however that looks.
While there are some ‘rules’ to copywriting, ultimately you DO NOT have to be good at writing to be a copywriter.
Read that again
…you DO NOT have to be good at writing to be a copywriter.
Fundamentally, to be a good copywriter you need to understand your business and your customer then use the skills you learn in this course to elevate your biz.
Full stop
The End
No ifs, buts, whats or why
It’s that simple.
Every aspect of copywriting can be learned – formulas, structures and storytelling. And yes, it’s taken me years to get to where I am today but I wasn’t born copywriting.
I studied and wrote and refined so I could master my trade.
“Don’t push your weaknesses
Play with your strengths”
Jennifer Lopez
Copywriting for your business offers the best bang for your buck.
Imagine the difference if you get 10 click throughs from your email rather than 3
– an attention-grabbing headline will do that
Or an Insta caption that generates 5 DM’s rather than 2.
That’s 3 more potential clients JUST through the power of copywriting.
Worth learning some simple copywriting tools you can action immediately?
I think SO.
You’re the best
You ARE the best person to write about your biz. You know your Why.
You started the business – born out of skills and passion and all those late nights.
At some point you might outsource your copywriting – and I believe you will.
But to begin with – you should have a good understanding of what you want by writing for your business yourself.
Truth EXPLOSION
The right copy increases both the quality and the quantity of your leads
Stand out in your market – master copywriting for your biz so you can shine online
Time to start the conversation?
I’ll teach you how to showcase your offer
Warning
If you love screeds of power points, endless pages of theory and hours of homework then this isn’t the course for you.
My course?
What we’ll cover
Learn how to write words that get people to take action
PLUS – AND – INCLUDING – ALL FOR YOU – THIS IS SO VERY SPECIAL
Sure – at some point you might want to outsource copywriting. And you should … but
…if you don’t understand your
You won’t know how to work with a copywriter
Have you ever asked someone to do something for you at work without proper instructions?
Did you get what you wanted?
It probably wasn’t exactly what you asked for
And it’s the same when you ask a copywriter to write for your business
You have to be on the same page
And that’s why it’s important in this stage of your business to get crystal clear on your message to the world.
And a whole lot more
Whether you’re a startup founder looking to add oomph to your brand’s website, insta and emails, a coach who wants to hone their writing skills / confidence or a VA who’d like to support clients……..”fish” is the course for you.
I’ll teach you how to fish
Ok – not actually how to fish but how to write for your business so you can write forever.
The course will teach you copywriting techniques that help you achieve tangible results, cut-through today’s competitive landscape – we’ll cover structure, tone, content, mediums, audiences and more.
Jargon free
Writing for your biz massive learning
Oh but you can write your own copy 12 week party
© Copyright Jen McGinlay
Website by Emerge Online Web Design