Hey fellow business owners! Here and now I’m gonna talk about the power of brand voice and why it’s a game-changer for your success. Ready to level up? Let’s dive in!
First things first, let’s acknowledge the kangaroo in the room (I’m in Australia now so that fits) – the market is noisy. It’s tough to stand out when everyone’s shouting. But guess what? A clear, authentic brand voice is the secret sauce to cut through the noise and connect with your audience in a genuine way. Say cheerio to blending in and hiya to standing out.
Loud n Proud
Standing out is the golden ticket. It doesn’t matter that you’ll turn some people off. What matters is you stand up and stand out strong for your target market.
With so many businesses competing for attention, it’s crucial you differentiate yourself and capture the attention of your ideal customers. Talk directly to them. By standing out online, you can attract more traffic to your website, generate more leads and sales, and build raving fans who’ll pretty much buy anything you put your name to (brand)
Not only that, but your strong online presence can also help establish you as a leader in your industry. This ignites trust and credibility with your audience. When you make a noise and stand out, people take notice – what a magic opportunity to create meaningful connections with your target audience.
Tough Talk
Don’t be afraid to be bold, be yourself, and showcase what makes your brand unique. Don’t hide your quirks. Don’t dull your shine. These are the very things that make you different. You’ve got the monopoly on you. Own it.
I hear what you’re saying. You’re not sure people will appreciate your manic obsession with colour coding your life or singing at the top of your voice to raise your vibe. Please please please listen – you do you because the haters are always gonna hate – but are they your people? Do you care? Are they your ideal clients? NOPE. So – as you were. Bring out your brilliance.
Whether it’s through your website, social media, or other online channels, consistently using your Brand Voice will make your brand memorable, engaging, and authentic. By doing so, you’re on your way to building a recognisable online presence that stands out in all that noise.
Here comes the science
Fun Fact – Customers are more likely to purchase a brand if its personality is like their own.
And how easy is it to be yourself? Em – hello – so easy. Easiest of all. No acting required. No fakery or bs.
So, what is brand voice? Think of it as your business’s personality, your way of
communicating online, offline, and everything in between. Your words and language evoke specific emotions and feelings from your audience, making them think of your brand in a certain way. That’s powerful stuff!
Why is it so critical? Well it all comes down to connection. A consistent brand voice builds trust and familiarity with your customers, leading to die hard groupie fans – brand ambassadors if you like. People want to do business with brands that they connect with, and a unique brand voice is how you humanise your brand.
And in fact, if you think about it, brand personality is even more important now in our digital age of artificial intelligence and automation.
The How
So, how do you develop a brand voice that resonates? It’s a process and it all begins with you. Get clear on your values and your big why – that’s your messaging.
Next, describe your audience, what are they seeking in this life and how can they get it from you.
Finally define your tone and messaging. This is part you and part audience. How do you speak and how do your audience like to be spoken to. What words and phrases do they use to talk about their problems. How do YOU speak? Are there specific words or phrases you’ve coined for your business – and you can claim to be recognised by. Like Em Gee – The Unstoppables – that’s her word now. She owns it. What do you own?
Consistency is paramount -that word always makes me think of royalty. Anyway you knownwhat I mean – it’s bloomin essential. Show up in the same brand voice everywhere.
And – side note – don’t be afraid to change your Brand Voice. It will evolve as your business grows; I can guarantee that. We don’t stay the same people. Our clients certainly don’t remain the same. Therefore – our brand must evolve to maintain that valuable connection with our audience.
So I recommend you check in with your Brand Voice once a year. gee
Stuck?
And if you’re feeling overwhelmed, fear not! As a brand voice copywriter, I’m here to help you craft a powerful, unforgettable brand voice that stands out from the crowd. Let’s work together to make your brand shine (even brighter)
Need some help? Send me an email right now.
