What does a copywriter actually write?

Copywriters write stuff. That’s agreed yes? But, if asked, could you name something they actually write? It’s a question I’m regularly asked after I tell people I’m a copywriter. For a while I just used to say I was a writer, figuring it covered a multitude of things. Well that was the wrong thing to […]

Google is not in self isolation

With the strict new government rules, a lot of businesses need to close temporarily. This is devastating. What does the future hold? None of us know exactly but, there is something we can do now. Something positive. Something that will pay dividends in the recovery which will come. I would like to stress how important […]

Business Awards are for everyone

BUSINESS AWARDS If you have spare time over the coming weeks, you might want to consider entering some Business Awards. Why? Credibility – get confirmation of how brilliant your business is Motivation – boosts morale of employees/stakeholders Marketing – winning or being shortlisted as a Finalist boosts brand awareness Here’s a list of 2020 Business […]